Why Social Media is VERY Important for Business

examples of bad social media marketing

Social media is SUPER important for business because of the reach of an average person nowadays. If an event is emotionally-provoking, it can spread like wildfire if it is captured and released on the internet. Nowadays, it is easier than ever to do so when almost everyone has an affordable smartphone to capture video and audio of an event and release it online with a tap of a button. A recent example of this is the US Airways controversy where a flight attendant kicks out a woman for an unjustified reason. This was released onto Youtube and Reddit and has spread like wildfire, contributing to tons of negative PR.


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Another example of this is Papa John’s screwing up with the famous rapper Iggy Azalea. Click here to see my article on that.

This is an example of GOOD PR from an airlines that did a GREAT service and it spread like wildfire: Southwest Airlines removes woman from flight after they are notified her son was in an accident. Immediately puts her on flight home free of charge.

This Airline Just Kicked This Woman Off the Plane for the Best Reason

One of the biggest idols in our world today is the bottom dollar. With common phrases like, “everyone has a price” and “money makes the world go ’round” it’s no wonder why the concept that success and money go together in our culture. Enter Southwest Airlines. No we are not getting paid for this story. We’re sharing it because it shows that loving people successfully often comes at a cost and it was a price that the airline was happy to pay for this passenger.

They went above and beyond their responsibilities right after they learned that the son of one of their passengers had just been in a life threatening accident. Peggy Uhle was on a flight from Chicago to Columbus in her seat with the plane still in the runway when the plane turned back to the gate and she was asked to get off.

“I figured I was on the wrong plane. The gate agent told me to check in at the desk and when I did she told me to call my husband,” Uhle said. After she got off the plane customer service told her that her son, who lives in Denver, was in a coma after suffering a head injury. Even before Uhle had disembarked, the airline rebooked on the next non-stop flight to Denver–free of charge.

“They offered a private waiting area, rerouted my luggage, allowed me to board first, and packed a lunch for when I got off the plane in Denver,” Uhle told Boarding Area. “My luggage was delivered to where I was staying, and I even received a call from Southwest asking how my son was doing.”

Uhle said her son is still recovering but she couldn’t be more grateful for the way she was treated. It’s so awesome to see major corporations doing awesome things for awesome people!

source: https://www.reddit.com/r/UpliftingNews/comments/3oqd24/southwest_airlines_removes_woman_from_flight/

Click here for more Social Media advice for Businesses

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By Will Chou

I am the the founder of this site and I am grateful you are here to be part of this awesome community. I help hard-working Asian American Millennials get rich doing work they love.

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