You read the title, so let’s get to it.
The first is by Lewis Howes. This book released earlier this year. Lewis has written a few books already, and he’s made a lot of money with his online business teaching people how to run effective webinars and succeed on social media, and then built a reputable personal brand with his podcast that interviews the world’s greatest at what they do, The School of Greatness.
There was one point when I was young when I did purchase his course and then refunded it. He claimed it fit “everyone” yet it was way too established for me. It was basically a four-figure price tag that taught you how to make money selling courses to others with webinars (a little meta since he was doing just that) yet the material was just several videos housed behind a gated site, and it assume you already had a working product and audience, which I did not. When I brought it up, he just said to spend a bunch of money to run ads, money I didn’t have. While that wasn’t the best experience, I still think he’s a success in his own right with his podcast and entrepreneurial efforts.
The second is Noah Kagan. This is another successful entrepreneur who has been documenting his journey and teaching his lessons learned over the years. From what I can tell, he has an eight-figure business and has a very comfortable lifestyle. I’ve been loosely following him for several years. He started back when blogging was where people got exposure. I followed his blogs for a while, and he’s recently transitioned to YouTube as his main channel, and he’s done well there. You may know him on there as the guy who asks billionaires what they do for a living. Noah isn’t perfect, though he’s learned a lot from his business failures, and he has some of the best tips on coming up with a business that I’ve seen online.
The promise seems a little too good to be true, right? And probably not as easy to pull off as you think. I guess we’ll see when the book comes out.
This last one comes from Ben Hardy, a fairly well known personal development and wellness / productivity expert on the web. He’s most known for his viral self help articles on Medium. He has teamed up with another juggernaut, Dan Sullivan, who runs a high-end entrepreneur coaching business for successful businesspeople. I’ve loosely following both of their content over the years. I reviewed Ben’s book Willpower Won’t Work after reading it, and I used to listen to Dan’s podcast often. This one just came out last month:
Frankly, I’ve read enough books that cover high-level, generic mindset stuff and based on that, I think Ben and Dan’s book may be the same. What I prefer are tactical, on-the-ground, specific tips to validate and monetize a business idea, possibly to my blog audience and email newsletter. Therefore, I am more excited about Noah’s book. Plus, Ben is known for churning out books or mini-books on Amazon every few months, so that affects the quality.
What will you read next?