I Am Rich, Successful, And Have Everything But Unhappy. Why? Science Reveals Answers

I Am Rich, Successful, And Have Everything But Am Not Happy.

Imagine hitting all your life and financial goals. Sounds great, right?

Not always. Many people who get there hit a funk.

Pat Flynn, an online entrepreneur, received this chilling email one day. He shared this email in his book Will It Fly? Read it if you think money alone is all that matters:

Subject: I make $20,000 per month and I’m not happy.

Hi Pat, I’m sorry to email you like this, but I had no one else to turn to. I feel like I know you because I listen to your voice all day. You’re like a friend, even though we’ve never met. Sorry if that sounds weird.

Anyway, I want to thank you. You don’t know this, but you’ve taught me so much about how to build a successful online business. I currently generate over $20k per month in recurring revenue, but here’s the thing…

I’m unfulfilled. I’m not as happy as I thought I was going to be.

A few years ago, before I started my company, the thought of making this kind of money online was a pipe dream. Now that my “dream” has come true, I realize that I didn’t give my dream much thought at all and there’s much more to life than just making money.

I don’t even know why I’m emailing this to you, Pat. Maybe just to get it off my chest and share it with someone who might understand because you seem to have it all figured out. I don’t know. I just opened my email and started typing, which is funny now that I think about it because I jumped into it without a plan, sort of like how I started my business. Clearly I need to work on that.

Anyway, I don’t expect a reply because I know you’re busy. Thank you Pat, for all you do.


This man is not alone. Through my hundreds of hours of study of successful people, I’ve found many celebrities and successful entrepreneurs come forward with the same conclusion that wealth and/or fame doesn’t guarantee happiness.

What separates them from happy people?

In his book, Pat explains that he frequently meet entrepreneurs like this who have “put their ladder on the wrong building and made it to the top.” They’ve built businesses they didn’t enjoy, not considering what fulfilled them. Passion matters. But even if you become rich and passionate about what you do the following questions may still pop up: “Is this all there is to it?”, “What do I do now?” and “I don’t feel any happier” pop up.

If you want my thorough explanation on why money alone doesn’t guarantee happiness, read on. If you prefer audio, this is an extra special episode of Will’s Personal Development Podcast because it is a theme that I see is a problem for billions of people who are told by mainstream entertainment that money or fame will make them happy… when it does not. And I will prove it to you, with science.

In this episode, I dive into what to do if you are rich and successful but not happy. I will use science backed answers to explain why this happens and how to fix this. Be prepared to learn:

  • why you do not need to give all your money to charity to feel happy.
  • why people who have nothing can have so much fun and be so happy.
  • what rigorous, unbiased scientific research reveals about the relationship between money and happiness (it’s shocking).

Without further ado, please enjoy the episode:

Will's Personal Development Podcast

Podcast Takeaways

Here is a summary of some of the big points I brought up in the podcast for those who are busy:

  • Purpose, constant challenge in your work, and enjoyment of your work contribute to happiness — something money can’t always buy and something some successful people forsake when they get rich and retire.
  • Generally speaking, people find meaning and fulfillment through Maslow’s hierarchy of needs. Survival and food come first. Some turn to religion. Others turn to making an impact before they day. Others want to be known and mattered long after they die. Some want to leave a positive impact on society or a certain group of people.
  • Exercise, nutrition, and sleep matter.
  • Practice happiness-building practices that science shows actually brings happiness (exercise, gratitude, savoring the good, avoiding dwelling on the bad and comparison, and/or religion). See the links in the Show Notes below for specific practices you can take.
  • Don’t get it wrong. Science shows money helps to a point, especially if you haven’t hit the threshold of being able to afford food, healthcare, and shelter. But after that, studies show that the correlation diminishes.

If you are ever struggling with not feeling accomplished or happy with what you have achieved, even if you have achieved a lot, try this:

Compare yourself to where you were in the past rather than to others better than you or your future potential. You may be constantly beating yourself up by always comparing yourself to someone who is better. This creates an endless cycle of disappointment. I learned this technique from the strategic coach, Dan Sullivan, who has coached over a thousand entrepreneurs.

If you are feeling unfulfilled despite being successful by society’s standards, try out a new career, business, or form of work.

So, let’s dive into the science.

Does Money Buy Happiness? How People Mistake Pleasure for Happiness

Money can buy pleasure and/or reduce suffering. Pleasure is different from happiness.

This is a subtle difference that even the founder of Zappos, Tony Hsieh, didn’t seem to understand. I was reading his book, Delivering Happiness, and it made a lot of great points on the science of happiness, some of which is mentioned here.

But he referred to moments that were clearly temporary pleasures, like opening a brand new pair of shoes, interchangeably with moments that held long-lasting well-being (happiness), like strong friendships. This mistake frustrated me because not understanding this difference is a huge part of why most people are confused about happiness.

Money can buy all sorts of pleasure. But pleasure would be anything that is superficial or materialistic at its core. Pleasure are moments of temporary boosts in positive feeling and enjoyment, that quickly leave you in the next few minutes, hours, weeks, or days.

True happiness, on the other hand, is enduring, resilient, and can last years no matter what troubles life throws at you.

How do you tell if something will deliver pleasure or real happiness?

Use the superficial or materialistic test. If it’s something that costs a lot of money and returns you to your normal state of happiness after a while, it’s probably a pleasure-delivering item rather than a happiness-delivering item. Examples include sex, women, fancy cars, mansions, new electronics, vacations, and expensive clothes.

Never Enough

Why don’t pleasures bring long-term happiness?

Humans are designed to adapt to pleasures and hardships, returning to a baseline. There is a scientific term for this called hedonic adaptation or the hedonic treadmill. Research found that lottery winners and paraplegics after an accident returned to their baseline levels of happiness a few months and a year after their big event. We base our happiness off our relative, daily routine.

Similarly, a rich person can upgrade their lifestyle and spending, only to eventually adapt to that extravagant lifestyle as if it is normal. Like a drug addict, this person feels the urge to seek larger, absolute amounts of stimuli to get the same feeling in a never-ending, unfulfilling game. The focus on what brings happiness is set on a false ideal.

The Science of Money vs. Happiness

A 2010 study by Daniel Kahneman and Angus Deaton was conducted to discover if money buys happiness through 450,000+ responses to the Gallup-Healthways Well-Being Index. Happiness was measured on two levels. The first metric was the emotional quality of an individual’s everyday experience, which is the frequency and intensity of experiences of joy, stress, sadness, anger, and affection that make one’s life pleasant or unpleasant.

They found that emotional well-being rose with income until $75,000, a respectable middle-class income. So it’s not that being filthy rich makes you happiness. It’s that not being poor saves you from pain. Specifically, they found emotional pain from poverty came from ill health, loneliness, and divorce.

The second metric was life evaluation, which is the thoughts that people have about their lives when they think about it. This broad metric is likely a bit more “inaccurate” since our memories are faulty, and we often remember only the highlights, good or bad. With this metric, they did find it correlated with income as it rose with no cap. But you got less bang for your buck as you went up. People measured their life evaluation on a relative percentage scale. So a 20% raise gave the same boost regardless of base income, making it harder for someone rich to experience the same boost.

Often, the most science-backed factors for improving happiness are free, such as gratitude and helping others. But even if they cost little money, it stills require effort. One of the strongest factors is strength of relationships. And if you don’t have friends, you can go out and make friends.

The Yes or No Test

These questions will give you a guide towards what you’re missing in your life when it comes to happiness. You don’t have to answer Yes to all of these to reach your peak states of happiness but it’s a red flag if you’re answering No to many or all of these:

  • Are you fulfilled with the work you do?
  • Do you have clear goals that you work towards for most of your day?
  • Do you have a lot of fun with your job?
  • Do you feel a sense of contribution from your recurring work where you feel you are delivering value to other people?
  • Do you feel a sense of purpose from what you’re doing?
  • Are you challenged by your work (enough that it’s tough but not so much that it’s overwhelming)?
  • Do you have strong social relationships with friends and family and connect with them in person every day or at least once a week?
  • Are you grateful for what you have in life and make an effort to count your blessings at least once a week?
  • Are most or all of your top life goals already achieved so that you wouldn’t regret it if you died today and didn’t accomplish them? If not, are you at least making and executing on a plan to accomplish them?
  • Do you visit outdoor, scenic environments often?
  • Do you exercise frequently?

Summing It Up

Through my studies and own struggles with happiness, I’ve discovered a lot. But I believe happiness can be summed it succinctly. The following behaviors can all help add to your sustainable joy and happiness:

  • Having enough money (at least a middle-class, first world income)
  • Having strong friendships, relationships, and a local community
  • Not having too much stress in your daily life
  • A lifestyle and work that keeps you busy, fulfilled, and that you enjoy
  • Having the ability to see different perspectives to see a negative situation in a good light.
  • Expressing gratitude
  • Giving kindness, compassion, and/or value to others

It’s one of my missions to teach more people about this because unfortunately, a lot of the world still spends most of their lives pursuing a false belief that money will bring them happiness, only for that to fail them. We need to only look at poor people we know who are filled with happiness and joy to know that money isn’t necessary.

Useful Resources

    • Dan Bilzerian creating his own video, addressing whether money brings happiness. He says it brings pleasure, but not happiness. When you raise the bar, it becomes your new standard and you get used to it and won’t be satisfied with the lower standard of living you used to enjoy. Climbing the ladder and enjoying the journey will make you happy. “Money and Pussy” are black holes; you can never have enough.
    • Jeff Walker, a famous and wealthy internet entrepreneur, on achieving all his financial goals, still feeling lost, and deciding on a purpose:

  • Cara DeLevigne’s talk on happiness:

  • Other successful people coming out about happiness and money.

Get A Happiness Cheatsheet for Free

I’ve gone through my own struggles with happiness and set out to find the truth. I asked many, including religious people, poor people, and scientists. I found out the truth through rigorous scientific studies that have been done.

If you want a shortcut to your happiness, get this cheatsheet free by clicking the button below.

Yes, I want your Happiness Secrets Cheatsheet for Free.

Here is the question of the day for you: What is the #1 lesson you learned from listening to this episode and how will you put it into action immediately? Please let me know in the comments below.

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By Will Chou

I am the the founder of this site and I am grateful you are here to be part of this awesome community. I help hard-working Asian American Millennials get rich doing work they love.


  1. How can you change the game of being rich but not happy?

    Many rich people are not happy with their lives.

    Science has not found a proven way or medication to cure rich people from being unhappy.

    Why not?

    Because there is no cure or medicine to fix this „problem“.

    Happiness does not come from being connected with your money making instincts or from being rich or spending money.

    True happiness comes from within, from being connected with your soul and your true self.

    If you live aligned with the vibration of your soul then you will vibrate in happiness and joy.

    But why is this vibration so hard to accomplish for so many of the financially affluent?

    Because it is beyond the rules and laws of the business world.

    Beyond the law of cause and effect.

    Beyond rational, logic and cognitive thinking.

    Beyond driving things forward.

    In the world of the soul it is not about making something happen but about letting something happen.

    Not about doing something but about being.

    Everything is different.

    For top performing business people it is not easy to understand and to apply this way of thinking and being.

    It is opposite of how they have lived their lives and build their fortunes.

    In the world of the soul you are not allowed to play it big and strong.

    Instructions don´t work.

    „You have to love me!“ does not work.

    „You have to be happy!“ does not work.

    „I have to be happy!“ does not work.

    If you want to find true happiness you have to go on a journey and find your own inner key that opens up your soul.

    The key to your soul and to true happiness lies within yourself.

    If you find it and use it everything will fall into place.

    You will then have changed your game life to being not only wealthy but also to being rich from your deepest core.

    It that an easy journey and an easy search?


    Is success guaranteed?


    Is it worthwhile to invest in this journey, in this search?

    I think it is.

    What do you think?

    Wishing you wealth and happiness


    Lorenz Georg Schreier

  2. I used to be in similar situation. I did not earn as much as you did but I was at that point where the money I was making was more than enough for me. I could do what I wanted to, I could wear, eat travel, enjoy, I could fulfill whatever I desired. Career wise, I was satisfied. Relationship wise, I was satisfied. My family were loving and supporting. I was surrounded by good friends. So everything was good in life but deep inside my heart I had no peace and joy. I had voidness, emptiness in my heart. No one, nothing could fill that emptiness. I did not know why I felt so empty despite having everything. I thought, one day we will all die and then what after that??? This life is just not worth anything. I found everything vain. And indeed materialistic things are all vain. But in 2019, I found Jesus. When I truly believed in His death, burial and resurrection; how He loved me so much that He died to save me from eternal death, it completely changed my life. It transformed me inside out. That empty space in my heart was filled by God’s love. Only Jesus can fill that space. Today materialistic things mean nothing to me. They don’t give you everlasting peace. My Christ is my everything and this peace and joy I have received from Him is so so so precious to me that I have no words to describe about it. Please try to search for the True Creator Jesus. Your life will be filled with everlasting joy. :)

  3. My company has been very successful, and the more successful it becomes the more depressed I am becoming. Perhaps the fear of losing it, or having achieved my basic goals. I make around 200k USD or more per month, and the happiest part is when I am spending on others. When I get home I am alone, through choice. Being depressed even makes me have no interest in a partner. Ive lost a lot of great people in my life from my lack of motivation, my defensiveness, and my misplaced anger during depression. I know many others have it far worse, but its still crippling. Suicide – never seriously thought about it, but it pops in my head from time to time as “I get that it is easier”. I heard depression struck intelligent people more commonly, it’s made me think about my lack of faith, based on my understanding of the non-permanent being I am. I dont expect to live or exist beyond this life. Ive lost people, pets, friendships and lovers. Nothing seems to last. I guess my targets of how much money I could make were based on my expectation that the things it could buy me were the key to my happiness. Now I know – money is really not happiness. But if i would be depressed anyway, id rather have it. I dont need to get out of bed until I want to, i can find good help, and I can get satisfaction by helping those around me. I am overly compassionate to the people I care for, and overly ruthless with those I dont. I feel the pain of those closest to me, and I understand its a pain felt by millions around the world. From single parents who cant buy their children food, to the disabled trapped in a body that cant achieve their dreams. I guess what I am trying to say is I have no idea why depression happens, but I get it, and I think its among the most tragic aspects of life. I dont know if it gets better, or worse. I dont know if i will be trapped in this state for my lifetime. I dont know what it will destroy next. I dont know why I am even writing this, though I guess because sometimes we need to share and talk. Even if anonymously from around the world. I dont want happiness to be an effort. I want it to come naturally, or happiness is draining. I literally enjoy nothing, and am only living for others. I have lived in over 15 countries over 4 continents, and try to keep moving so my mind doesnt become trapped. Good luck to anyone who cant find happiness. I truly hope you do.

    1. Thanks for sharing. Have hope. It’s clear you’ve made enough money and should move on to other areas. Jon Morrow faced a similar disinterest in his company and restructured the company so he wasn’t as much a part of it anymore. Consider selling or hiring others to replace you. It seems a good cognitive therapist can help you a lot by identifying and working on why you struggle with forming strong relationships. I highly recommend checking one out. He or she can help with all your problems, from managing others, putting yourself first, biological depression, and achieving happiness. Good luck!

    2. In 2010, I was 20… I thought my life was over. I dropped out of college; I very much regretted my past – not being assertive enough to really make life happen. I was simply a passive observer. I just wanted to kill myself; everything felt meaningless. What’s the point of living if you’re going to die one day; everything you work for will rot away, your parents will die, your friends will die.

      By 25, I had dropped out of college twice; yet I had 3 seasonal work experience as a (cook / sous chef) at a small cruise ship company, a little less than a year’s work experience as a concierge. I had a car and a motorcycle, a roof over my head, food to eat, my family (although not as close as I wish it would be) was all healthy and alive… I felt like such a failure – comparing my own path to those I grew up with and seemed further ahead. It was like I had always been reaching for something I could never truly grasp. I only saw reality with my own limited perspective. From the outside – many would trade places with me.

      I decided to go back to school again, University this time; I wanted to be a writer. I did the University thing for about 1.5 years (although my mind wasn’t used to the pace); use it or lose it – I hadn’t been in a formal studious environment in over 7 years; my college days were very much forgettable. I enjoyed being in such a setting – I felt a sense of righteousness.

      I have so much right now (not in cash; or bank account digits); but in material stuff. I have a car, a laptop, an iPhone, access to the internet and cable. Yet there’s still the part of me that wants more. I live in a first world country – and I’m still yearning for the other side of the grass.

      I know so much more now; than I did in my early 20s. My early 20s as spent lost in thought; in the past, in the future… never in the moment. You can’t buy back time – nor can you can you missed experiences. I missed out on a lot (yearning for things not within my immediate presence); living a disillusioned life, wishing for a different reality.

      In my 29 years, I’ve come to the following conclusions:
      1. Love is the greatest thing in the world. Nothing else triumphs it. Nothing. I wish I could create more of it in my own life.
      2. Experiences with your close ones ; moments of living life to its fullest without thought.
      3. The mind is everything. The outside world is a rather elusive place to maneuver – so many distractions tugging at our garden of eden. You are your saviour; and your own greatest enemy.
      4. Life will always find away to pull you down the gutter. Find something bigger than yourself to devote to. Happiness is fleeting – meaningful purpose; that will always endure.

      In the last decade – my happiest and most genuine experiences were feelings of unity and connection with other human beings whom I briefly shared fleeting moments of oneness with.

  4. Good article. Chilling…my name is also James…and that sounds like an email/letter that I could possibly write if I ever became wealthy/successful haha! BTW, I was a little uncomfortable putting in my email because I don’t want my picture to be public LOL

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